Marketing — straight from your system
Most restaurant owners use three or four external tools for marketing: a newsletter system, a voucher app, a social media planner and an SMS tool. GastroSystem brings all of that straight into the system you're already using for orders and payments.
The integrated marketing tools allow you to reach customers directly through your app and ordering system — with push notifications, segmented campaigns, vouchers, time-limited promotions and automated birthday messages. No external software, no API integrations, no additional monthly costs.
Segmented push campaigns
Push notifications have an average open rate of 60–90% — significantly higher than email (22%) or organic social media (2–5%). You send messages to all app users or to specific segments: customers who have not ordered in the last 30 days (reactivation), customers with more than 10 orders (VIP promotion), customers in a specific delivery area (local promotion). Segmentation happens directly from your order data — no separate CRM software needed.
Voucher types for every occasion
GastroSystem supports four voucher types: percentage discount (e.g. 15% off the total order), fixed discount amount (e.g. €5 off orders over €25), free delivery (ideal for acquiring new customers), and product voucher (one free dish on the next order). For each voucher you configure: validity period, maximum total redemptions, maximum redemptions per customer and an optional minimum order value. Redemption happens automatically at checkout — no manual effort on your part.
Automated birthday mailer
Customers who provide their date of birth on registration automatically receive a personalised push notification on their birthday with a voucher: '🎂 Today is your day — 10% off your next order.' You configure the voucher once. The system sends automatically, without further action. Birthday campaigns typically achieve redemption rates of 25–40% — the highest of all voucher types.
New-customer promotions and welcome flows
Configure an automatic welcome voucher sent on the first app download: '10% off your first order.' Combined with the loyalty programme (stamp card visible from the 1st order), this creates an onboarding flow that motivates new customers to their second and third order — fully automated.
QR code marketing for offline channels
Create QR codes in the dashboard with optional voucher inclusion: QR codes on flyers lead to your app and automatically apply a discount. QR codes on packaging ('Next order: 5% with code PACK') generate repeat purchases. QR codes for table stands in your venue enable QR ordering with directly integrated upsell.
Announcements directly in the app
Holiday opening hours, new dishes, renovation notices, event announcements — as an announcement directly in your app, visible on the start screen of your ordering app. Customers who open your app see the message without you planning an SMS or social media post.
Why this matters
No external tools
No Mailchimp (from €20/month), no SMS gateway (from €0.05/SMS), no separate coupon system. All marketing features are included in the GastroSystem flat rate.
Push open rate
Push notifications in your own app are opened by 60–90% of recipients — compared to 22% for email newsletters.
Voucher redemption rate
Birthday and welcome vouchers achieve redemption rates of 25–40% — the highest in direct marketing for restaurants.
How it works
Create campaign
Choose type (push, voucher, announcement), audience (all / segment) and timing (immediate / scheduled / automatic).
Reach customers
Your message goes directly to all app users or the configured audience — no external service involved.
Measure results
Dashboard shows open rate, voucher redemptions and additional revenue generated per campaign.
Frequently asked questions about marketing
Do I need a separate newsletter program?
No. Push and email campaigns, vouchers and flyers all run directly in the app, based on your real orders.
Who can I message?
Everyone, your regulars, inactive regulars who haven't ordered in 60 days, or new customers after their first order. You decide yourself when someone counts as a regular.
Through which channels?
Push and email. Right away or scheduled for later, with or without a voucher. We don't offer SMS.
Is this GDPR compliant?
Emails only go to guests who've consented, push only to those who've switched offers on. Before sending, you see how many you actually reach. Every email has an unsubscribe link.
Can I send a voucher along with it?
Yes. Attach a code to the campaign, and it shows up right in the message. It's redeemed with the next order in your shop.
How do I see what a campaign brought in?
You see how many it went to, how many messages were delivered and how many weren't. We don't measure open rates or revenue per campaign.
What about the flyers?
Your receipt printer prints order flyers with your logo and a QR code to your shop. Three templates: promotional, plain, or with a real voucher. Into the bag, and the next order comes straight to you.
Are there birthday emails?
No. You send campaigns yourself, to whichever audience you choose.