Definition
A white-label solution is a product developed by a provider and rebranded under the customer's brand — for example, an ordering app that appears under the restaurant's own name.
Background & relevance for restaurant operators
With a white-label ordering app, the restaurant is visible with its own logo, colors, and name in the App Store or Play Store — without having to develop an app itself. Customers associate the ordering experience with the restaurant, not with a third-party platform.