Get off Lieferando. With no drop in revenue.

In ten minutes, your own ordering app is live. Then you work through three goals: first the app pays for itself, then half your Lieferando revenue runs through you, and in the end, all of it. You only switch off Lieferando once you no longer need it.

  1. In 10 minutesYour app is live
  2. First goalThe app pays for itself
  3. Second goalHalf your Lieferando revenue
  4. Third goalAll your Lieferando revenue
The plan

Three goals to independence

Lieferando isn't your enemy, it's your most expensive advertising channel. The plan uses it for as long as it brings you guests, and turns every one of them into yours.

  1. In 10 minutes

    Your app is live.

    Menu from a photo or PDF, delivery zones, payment methods, receipt printer: set up in ten minutes. From now on, your guests can also order directly from you, at your own address. And Lieferando? Keeps running. Nothing gets switched off.

  2. First goal

    The app pays for itself.

    Every order you deliver yourself gets a flyer, printed straight from your receipt printer, with a discount code for the first direct order. QR stickers go on the door, the counter and the pizza box. As soon as the commission you save on direct orders covers the monthly fee, GastroSystem costs you nothing more. From here on, every further direct order is pure profit.

  3. Second goal

    Half your Lieferando revenue runs through you.

    A loyalty programme with stamps or points turns a first-time orderer into a regular. Anyone who's ordered once gets an email or push message with a voucher for their second order. Now Lieferando isn't your revenue any more, it's an advertising channel with commission attached. From here, you start scaling it back.

  4. Third goal

    All your Lieferando revenue belongs to you.

    You shrink the delivery area on the platform and cut back its hours, as far as your contract allows. Anyone who still orders gets the invitation with every delivery you drive yourself. Once everything that used to run through Lieferando comes directly to you, you cancel. Without it hurting. Your guests. Your data. Your margin.

    Discuss the plan for my restaurant
Your yearMonth 12
Direct with you
100%
Commission per month
€0
Example: €8,000 monthly online revenue through Lieferando, 13% commission, Pro package.

An example timeline, not a forecast. How fast it goes for you depends on your location, your share of regulars, and how consistently every order promotes your own shop.

How it works

What you actually do for each goal

You don't have to cancel Lieferando overnight. Your own shop runs alongside it at first, and you win your guests over to you step by step, until Lieferando isn't doing anything for you any more.

In 10 minutes

Your shop is online

Your menu is live online as your own ordering shop, and Lieferando keeps running unchanged.

Move on whenThe test order has arrived at the printer, and you know your monthly Lieferando revenue. From here, you start winning guests over.

  • Photograph and upload your menu

    Upload a photo or PDF of your menu. The AI recognises categories, dishes and prices, and you check everything in the preview before it's applied.

  • Set your hours, area and payment

    Enter your opening hours and delivery zones and switch on cash payment. Connect online payment via Stripe, Mollie or PayPal whenever you want.

  • Run through a test order

    Order once yourself through your shop and check whether the ticket arrives at the printer. Lieferando stays exactly as it is throughout.

  • Note your starting figure

    Write down from your Lieferando statements how much revenue runs through there each month. That's what you'll measure every further goal against.

First goal

The app pays for itself

The commission you save on direct orders covers your monthly GastroSystem fee.

Move on whenTake your shop's monthly revenue from the dashboard and multiply it by your Lieferando commission rate. If that's more than your GastroSystem fee, the first goal is reached.

  • Create a welcome voucher

    For example 10% off or free delivery, redeemable once per guest, with a minimum order value and expiry date.

  • A flyer in every bag

    Print the order flyer with a QR code and voucher code straight from your receipt printer, and add it to every order you deliver yourself or hand over the counter.

  • Make the QR code visible everywhere

    Save your shop's QR code and have it printed as a sticker: front door, shop window, counter, pizza box.

  • Add your order link to Google

    Copy your shop link under "How new guests find you" and add it to your Google Business Profile. Share it on Instagram and Facebook too.

  • Your team tells everyone

    On the phone and at the counter, one line: "Next time, order directly with us, the code on the flyer gets you a discount."

Second goal

Half runs direct

Half your previous Lieferando revenue now comes through your own shop.

Move on whenYour shop's monthly revenue reaches half of the Lieferando starting figure you noted. Now you start scaling Lieferando back.

  • Start a loyalty card

    A stamp or points card, for example a free pizza after ten orders. Stamps collect automatically with every shop order, and your guests see where they stand at checkout.

  • Prompt the second order

    Every two weeks, send an email or push campaign to "New customers", meaning everyone with exactly one order, and attach a voucher.

  • Reward regulars personally

    Decide when someone counts as a regular with you, and give your best guests a voucher that's valid only for them.

  • Something only you have

    Offer a dish or deal only in your own shop, and show it as an announcement right at the top of your shop.

Third goal

Everything runs direct

Your entire previous Lieferando revenue runs through your shop, and you can cancel Lieferando.

Move on whenOnce your shop makes as much revenue as Lieferando used to, two months running, you cancel. The notice period is usually 30 days to the end of the month, but check your contract.

  • Scale Lieferando back slowly

    As far as your contract allows: a smaller delivery area, shorter hours, a higher minimum order value, or a narrower menu on Lieferando. Your own shop stays fully open.

  • Pick up the last Lieferando guests

    Every order you still deliver yourself gets a flyer with a voucher for free delivery in your own shop.

  • Win back the ones who left

    Once a month, send a campaign to "Lapsed", meaning former regulars with no order in the last 60 days, with a voucher attached.

  • Check the numbers every week

    Compare your monthly revenue against the starting figure in the dashboard, and check the customer overview to see how many regulars you now have.

When does this pay off for you?

Enter your Lieferando revenue. We overlay the example timeline and show you, month by month, how much commission you're still paying and how much stays with you.

Who delivers?
Commission per month in the first yearStill to LieferandoStays with you
GastroSystem Pro: 359 €
  1. M1
  2. M2
  3. M3
  4. M4
  5. M5
  6. M6
  7. M7
  8. M8
  9. M9
  10. M10
  11. M11
  12. M12
First goal: the app pays for itself
from month 5
More in the till, year 1
€1,963
More in the till per year, once everything runs direct
€8,172

Calculated with the Pro package at 359 € a month (net), which includes vouchers, stamp cards and campaigns, and the example timeline from the plan above. Your payment provider's transaction fees aren't included.

Full commission calculator →

When the time comes: cancel cleanly

Only cancel once your entire Lieferando revenue runs through your app. Then follow this order.

  1. Check the notice period in your contract

    Your restaurant partner contract states the notice period, usually 30 days to the end of the month. If the cancellation arrives on 10 May, the contract ends on 30 June. Special terms may differ.

  2. Cancel in writing, twice

    By email to the address named in the contract and by registered letter to Just Eat Takeaway.com Germany. With your restaurant ID, address and the contract end date you want.

  3. Request confirmation

    Get the receipt and the contract end date confirmed in writing. Without confirmation, the deadline works against you.

  4. Secure your statements

    Before the contract ends, pull your statements and outstanding payouts from the Lieferando backend. Access is restricted afterwards. The guest data there belongs to the platform. By this point, you've long had your own.

Frequently asked questions about switching from Lieferando

What restaurant owners ask us most before switching.

Why not just cancel right away?

Because your guests open Lieferando, not your name. Switch it off overnight, and you send them straight to the next restaurant on the list. The plan keeps Lieferando running for as long as it brings you guests, and turns every one of those orders into an invitation into your app. You only cancel once your entire previous Lieferando revenue is landing directly with you.

How long does switching actually take?

Your app is live in ten minutes, with menu, delivery zones, payment methods and receipt printer. Getting your guests to move over takes longer. In the example timeline on this page, the app pays for itself after about five months, half your Lieferando revenue runs through you after about seven, and all of it after a year. How fast it goes for you depends on your location, your share of regulars, and how consistently every order promotes your app.

Am I allowed to put flyers in Lieferando orders?

For orders you deliver yourself, the bag is in your own hands; even so, check your contract before you start, since platform contracts sometimes regulate how a restaurant may approach platform customers. If a Lieferando courier is driving it, leave the flyer out. Either way, it works everywhere the platform isn't standing in between: with pickups, phone orders, guests in the restaurant and at the counter.

What does the plan cost me?

The ordering system alone costs €99 a month. For the whole plan with vouchers, stamp cards and campaigns, you need the marketing module, which is included in the Pro package. All prices net, cancel monthly, no commission. You can do the setup yourself for free, or we take it on for a one-off €490 on the ordering system and €1,490 from three modules upward; it's included on an annual contract. Payment providers like Stripe, PayPal or Mollie bill their fees directly to you.

What happens to my reviews?

Your Google reviews belong to you and stay exactly as they are. Only your Lieferando reviews are tied to the platform profile and are lost when you cancel. Google counts for more in local search anyway, and your order link in your Google profile makes sure new reviews land where they actually help you.

Am I allowed to contact guests from my direct orders?

Orders in your own shop belong to you, name and address included. For marketing by email or push, you need the guest's consent; they give and withdraw it in their guest profile, and the campaign preview shows you exactly who you'll reach. Guests without consent, you still reach through flyers, stickers and your loyalty programme. You may not use phone numbers or email addresses from Lieferando orders for this.

Who takes care of the menu?

You do, in just a few minutes: our AI reads your menu from a photo or PDF, including variants, sides and prices. You check it and approve it. If you'd rather not, we take care of the setup for you. Later changes you make yourself, and they go live instantly.

What if regulars stick with Lieferando anyway?

Some will, for as long as you're there, and that's fine: that's exactly why you only cancel at the third goal. Until then, every one of those guests gets the invitation with every delivery. Anyone who looks for you after you've cancelled finds you through Google and the QR code on the box in their fridge.

Let's work out your plan

Send us your Lieferando numbers. In 30 minutes, we'll show you what your year looks like: when your app pays for itself, when half your Lieferando revenue runs through you, and when you can switch off Lieferando. Free and with no obligation.

See for yourself.

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